01 / Our Nonprofit Partners
A pledge is a press release.
A covenant is a line item.
Ten percent of our Net Subscription Profit goes to ten nonprofit partners. One percent to each. Every month. Modeled from dollar one and written into the way Veteran Brands is built.
02 / Why This Exists
The veteran community already has the organizations it needs. What it has too little of is sustained, predictable funding flowing to them at scale.
So we built Veteran Brands to do one specific thing alongside everything else it does. Every month, ten percent of our Net Subscription Profit is distributed to ten nonprofit partners. One percent to each. Not at year-end. Not when it’s convenient. Not when a marketing calendar tells us to. Every month, on a contractual cadence, modeled into our P&L from the first subscription dollar.
We chose these ten because together they cover the full arc of what veterans and their families actually need. A family at the bedside of a wounded service member in Bethesda. The daughter of a fallen Marine starting college in Phoenix. A Green Beret making the hardest transition of his career in San Diego. A National Guardsman two years out of uniform finding his way back to himself on a golf course in the Carolinas. A community post in a small Ohio town doing the unglamorous, decades-long work of being there.
The veteran community is not a single audience. It is millions of individuals and families spread coast to coast, each carrying their own version of what comes next. Our ten partners reach them where they actually are.
This isn’t charity. It is the structure of the company.
03 / Our Partners
Ten organizations. One commitment. From the bedside to the classroom to the front door of a home that cannot be lost.
Veterans of Foreign Wars (VFW)
The VFW has served combat veterans since 1899, with posts in nearly every American community and an advocacy footprint that has shaped GI Bill benefits, mental health care, and survivor support for generations. Their reach is unmatched in scale and locality.
We chose the VFW because the veteran experience does not live in Washington. It lives in 6,000 posts and the quiet work of veterans showing up for each other in their hometowns.
Learn more →The American Legion
Founded in 1919, The American Legion is the nation’s largest wartime veteran service organization, with more than 12,000 posts and programs spanning advocacy, community service, youth leadership, and family support. Their work has shaped national policy and small-town life with equal seriousness.
We chose The American Legion because veterans return to communities, and communities are where the most durable form of support actually happens.
Learn more →Fisher House Foundation
The Fisher House Foundation builds and donates homes on the grounds of military and VA medical centers so that families can stay free of charge while a loved one receives treatment. More than ninety Fisher Houses now stand at major medical campuses around the world, and not a single family has ever paid to stay in one.
We chose Fisher House because the worst day of a military family’s life should not also be a logistics problem. Service is borne by families. So is recovery.
Learn more →Folds of Honor Foundation
The Folds of Honor Foundation provides educational scholarships to the spouses and children of America’s fallen and disabled service members. Since 2007 they have awarded more than 50,000 scholarships, opening classroom doors to children whose parents bore the highest cost of service.
We chose Folds of Honor because the price of a uniform is paid forward into the next generation, and the most direct way to honor a fallen service member is to invest in the future of the child they left behind.
Learn more →Special Operations Warrior Foundation
The Special Operations Warrior Foundation provides full educational support, from preschool through college, to the children of fallen and severely wounded special operations personnel, along with immediate financial assistance to wounded SOF service members and their families. Their commitment is not a single scholarship. It is two decades of presence in the life of a child.
We chose the Special Operations Warrior Foundation because the families of America’s most demanding warriors carry an enduring weight, and the answer to that weight is not a moment of recognition but a generation of investment.
Learn more →Tunnel to Towers Foundation
Founded in memory of FDNY firefighter Stephen Siller after 9/11, the Tunnel to Towers Foundation builds mortgage-free smart homes for catastrophically injured veterans and first responders, eradicates the mortgages of the families of the fallen, and is working to end veteran homelessness in America. Their model is concrete: a home, paid off, deeded to the family.
We chose Tunnel to Towers because few things matter more to a veteran or a Gold Star family than a house they cannot lose, and few organizations move from promise to keys-in-hand with the same speed and seriousness.
Learn more →The Honor Foundation
The Honor Foundation runs an executive education program for transitioning Special Operations Forces, partnering with leading universities to translate the leadership of America’s elite warriors into civilian careers worthy of what they have already done. Their graduates leave with a network, a language, and a next chapter.
We chose The Honor Foundation because the transition out of uniform is often harder than the years in it, and the country that asked these men and women to serve owes them more than a handshake on the way out.
Learn more →D’Aniello Institute for Veterans and Military Families
The D’Aniello Institute for Veterans and Military Families (IVMF) at Syracuse University is the nation’s first interdisciplinary academic institute focused on the lives of veterans and their families. Their research shapes policy, their entrepreneurship programs have launched thousands of veteran-owned businesses, and their employment work moves veterans into careers that match their capability.
We chose the D’Aniello Institute because the work of supporting the veteran community has to be informed by what is actually true about it, and IVMF is where that evidence is built.
Learn more →Veteran Golfers Association
The Veteran Golfers Association operates a national network of chapters and events that bring veterans together through golf — building camaraderie, supporting mental health, and reconnecting men and women who have served. Their work is quiet, regular, and indispensable.
We chose the VGA because isolation is one of the most underrated threats to the veteran community, and a Saturday morning on a course with people who understand without explanation is a form of medicine the country tends to overlook.
Learn more →Gary Sinise Foundation
The Gary Sinise Foundation builds specially adapted smart homes for severely wounded veterans, supports first responders and their families, and runs programs that honor the men and women who defend this country. Their R.I.S.E. program has handed keys to warriors whose injuries had taken their independence from them.
We chose the Gary Sinise Foundation because the work of honoring service is not a one-time event. It is a sustained, daily commitment to the veterans who came home different, and to the families who came home with them.
Learn more →04 / The Commitment
From the bedside to the classroom. From the front door of a mortgage-free home to the executive education hall. From a course in the Carolinas to a community post in Ohio.
Ten partners. Ten percent of our Net Subscription Profit. Every month. Coast to coast.
Support those who served. Build with people who have.
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