Privacy Policy

Effective Date: January 1, 2026 — Veteran Brands, Inc.

Your privacy is important to us. This Privacy Policy explains how Veteran Brands, Inc. ("Veteran Brands," "we," "us," or "our") collects, uses, and protects information about you when you use our website, platform, and services (collectively, the "Services").

1. Information We Collect

We collect information you provide directly to us, including:

Account information: name, email address, password, and user type (consumer, partner, or nonprofit)
Profile information: service branch, location, profile photo, and bio
Partner business information: business name, description, address, phone number, website, and listing data
Communications: messages you send to us via support channels
Payment information: billing details processed through our secure payment processor (we do not store full card numbers)

We also collect information automatically, including:

Usage data: pages viewed, listings clicked, search queries, and features used
Device data: IP address, browser type, operating system, and device identifiers
Location data: approximate location based on IP address or ZIP code searches
Cookies and tracking technologies: as described in our Cookie Policy

2. How We Use Your Information

We use the information we collect to:

Provide, operate, and improve our Services
Personalize your experience and surface relevant veteran-owned businesses
Process partner registrations and subscriptions
Send transactional emails and service-related notifications
Send promotional communications (you may opt out at any time)
Monitor and analyze usage trends to improve the platform
Detect, prevent, and address fraud or security issues
Comply with legal obligations

3. Information Sharing

We do not sell your personal information. We may share information in the following circumstances:

Service providers: third parties who assist us in operating the platform (hosting, analytics, payment processing, email delivery)
Partner businesses: aggregated, anonymized analytics about their storefront performance — never your personal details
Legal compliance: when required by law, court order, or governmental authority
Business transfers: in connection with a merger, acquisition, or sale of assets, with appropriate notice to you

4. Your Rights and Choices

You have the right to:

Access, update, or delete your account information at any time from your profile settings
Opt out of promotional emails via the unsubscribe link in any message
Request a copy of your personal data
Request deletion of your account and associated data

To exercise any of these rights, contact us at legal@veteranbrands.com.

5. Data Security

We implement industry-standard security measures, including TLS encryption for data in transit and access controls for data at rest. While we take reasonable precautions, no method of transmission over the internet is 100% secure. We encourage you to use a strong, unique password for your account.

6. Data Retention

We retain personal information for as long as your account is active or as needed to provide Services. When you delete your account, we delete or anonymize your personal information within 30 days, except where retention is required by law.

7. Children's Privacy

Our Services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will promptly delete it.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a new effective date and, where appropriate, by email.

9. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Veteran Brands, Inc.
Email: legal@veteranbrands.com
Veteran Brands, Inc., United States